Abstract ManagementABSTRACT
Custom Software — Agency Quality, Half the Price

Stopoverpayingforsoftware.

You need tech that just works — a sharp website, a real database, an AI platform that actually moves the needle. No bloated agency teams. No theatre. Just engineers who've shipped at scale, building for you at roughly half the price.

Start a projectSee our work
Apps with 100K+ viewsBuilt with top financial & tech firms7-day delivery on starter projects
02 · THE WEDGE

The same website. Half the invoice.

Most agencies bill you for slide decks, status meetings, and a corner office. We skip the theatre and pass the savings on.

Industry average
$8,500

Custom small-business site

Abstract Signature
$3,950

Same scope. Delivered in 14 days.

What you keep
$4,550

Reinvest in growth, not invoices.

Based on 2026 industry data: average custom small-business website cost ranges $5,000–$15,000 (CodeVix, Imaginovation, WebFX 2026 reports). Our Signature tier delivers the same scope for $3,950.

03 · OUR WORK

Already in the wild.

Shipped projects across AI research, private capital, and hospitality. Different verticals, same standard — built to outlast the launch announcement.

01
AI · EdTech · FinTech2026
Fineas.Ai

An agent that does the research. A tutor that makes it stick.

A real-time research agent paired with a Socratic AI tutor. Live web search, page reading, multi-source synthesis — then an adaptive academy that grades reasoning, not keywords.

Role

Product, engineering, design system

Stack
Next.jsMulti-LLMTool useStreamingPostgres
Fineas.Ai — primary screen
Fineas.Ai · Live
10+
Live data sources
<2s
Tool-call to answer
5
Capability surfaces
Capability surfaces — research, tutor, portfolio, geopolitics.
Capability surfaces — research, tutor, portfolio, geopolitics.
02
Private Capital · Africa2025
Goodwill Capital

Information asymmetry, closed — across African markets.

Capital advisory and wealth management for HNWI and institutional investors. Interactive 3D globe visualising flows in vs. out, a 12-market investment universe, and a real-time client portal.

Role

Platform, 3D globe, bilingual marketing

Stack
ReactThree.jsi18nMongoDBClient portal
Goodwill Capital — primary screen
Goodwill Capital · Live
$3.32T
Tracked flows
12
Markets covered
EN · FR
Bilingual
Investment Universe — 12 markets, live country intelligence.
Investment Universe — 12 markets, live country intelligence.
Client portal — portfolios, documents, advisor messaging.
Client portal — portfolios, documents, advisor messaging.
03
Hospitality · West Africa2025
Azalaï Hotels logo
Azalaï Hotels

West Africa's leading hotel group — online.

Flagship marketing site for a six-country hotel group. Cinematic property storytelling, embedded booking, and a CMS the brand team actually uses.

Role

Brand site, booking flow, multi-property CMS

Stack
ReactHeadless CMSBooking APIEdge CDN
Azalaï Hotels — primary screen
Azalaï Hotels · Live
6
Countries
10+
Properties
EN · FR
Bilingual
See the full case studies
03 · WHAT WE BUILD

Three packages. No hidden line items.

Pick a tier, see the price, get the thing. No 47-page SOWs, no change-order roulette.

01 / TIER

Launchpad

$1,950/ project
vs. $4,500 market rate
  • Custom 5-page marketing site
  • Mobile-first responsive design
  • CMS for blog and content
  • Analytics and on-page SEO
  • Deployed on edge infrastructure
Delivered in 7 days
02 / TIER
Most picked

Signature

$3,950/ project
vs. $8,500 market rate
  • Everything in Launchpad
  • Custom database and user auth
  • Admin dashboard built for you
  • Stripe or Paddle payments
  • Integration with one external API
Delivered in 14 days
03 / TIER

Flagship

$7,950/ project
vs. $18,000 market rate
  • Everything in Signature
  • AI-integrated workflows (LLM agents)
  • Custom data pipelines
  • Role-based access and audit logs
  • 30 days post-launch support
Delivered in 21 days
Compare all packages
04 · PROOF

Built by people who've shipped at scale.

Not a founder with a Webflow license. Engineers from bulge-bracket banks and the AI labs you read about on Hacker News.

01
0+views

Apps we've built and shipped to market.

02
Topfinancial institutions

Including bulge-bracket investment banks and macro hedge funds.

03
Toptech companies

Engineering experience across AI infrastructure and consumer platforms.

04
AI-nativefrom day one

We don't bolt AI on. We architect with it.

05 · AI SERVICES

AI isn't a feature. It's the foundation.

We don't think of AI as a feature to bolt on — it's foundational. So we offer AI services across your business, priced by the complexity of the system you need.

Complimentary on every build: a generic chatbot trained on your content — customer service, product questions, anything someone might ask about your company. Included, no extra charge.

Where we charge more is the heavier lifting — automated outreach, invoicing, social content generation, ad creative and placements. Pricing scales with the complexity and surface area of the system.

* All LLM token and API costs are billed to and handled by your company. Set appropriate spending limits based on expected usage and the feasibility of each workflow before going live.

outreach.ts
01Lead list import
02Enrichment + scoring
03Personalized draft
04Send + track replies
per 500 leads~6 hrs
06 · MAINTENANCE

We don't disappear after launch.

Pick a plan you can actually expense. No retainer minimums, no 'enterprise' phone calls.

01 / TIER
$149/mo
Essential

Hosting, monitoring, monthly updates.

02 / TIER
$349/mo
Active

Everything in Essential + 4 hrs/mo of work.

03 / TIER
$749/mo
Embedded

Everything in Active + 12 hrs/mo + Slack channel.

Industry standard maintenance: $500–$2,500/mo. Ours starts at $149.

07 · PROCESS

Four stages. Seven to twenty-one days.

No kickoff workshops. No discovery phases that bill by the hour. Just a calendar and a deadline.

01
Discovery
1 day

Scope, goals, success metrics.

02
Design
3 days

System, components, prototypes.

03
Build
7–14 days

Production code, tests, infra.

04
Launch
1 day

Ship, monitor, hand off.

See the full process
08 · FAQ

Questions you should ask.

The ones you'd ask if you'd been burned by an agency before. (Have you? Same.)

Two reasons. First, we don't carry the overhead of a traditional agency — no account managers, no creative directors, no office. Second, we build with AI inside our pipeline. Code generation, design iteration, QA, and copy drafting are 10x faster than they were in 2022. We've passed those savings through to pricing instead of keeping them as margin.

You do. Full source code is delivered to your GitHub on launch. All data lives in infrastructure you control. If you ever want to leave, you can — and you take everything with you.

Every package includes 30–90 days of post-launch support. After that, our Continuity Plans start at $149/month and cover hosting, security, backups, and ongoing edits. You can also leave with the codebase and host elsewhere at any time.

Yes. We can rebuild, redesign, or extend an existing site, and we work inside your established brand guidelines if you have them. If you don't, we'll create a minimal brand system as part of the build.

Yes — Flagship tier. We use Stripe for payments and either a headless commerce backend (Shopify, Medusa) or a custom-built cart depending on what your catalog and checkout flow actually need.

Three things. (1) Your site can include AI chatbots trained on your own content — documentation, FAQs, product info. (2) AI agents can handle workflows on your behalf — qualifying leads, drafting responses, summarizing inbound. (3) The back end is architected to plug into modern LLMs (Claude, GPT, Gemini) via API, so as models improve, your site gets smarter without a rebuild.

09 · LET'S BUILD

Let your software earn its keep.

Start a project

Free 20-minute scoping call · No pressure, no slide deck